Essential Tips Before You Buy a Diamond Ring

Posted by admin on October 18, 2008
Essential Tips!
  1. Never (at least try not to) buy a diamond already in a setting. You can’t see the color and they almost never has a lab, e.g. GIA, certificate. In the worst case, ask the jeweler if you can buy the diamond on your own and bring it to him. If he says no, walk away. If he says yes, then buy it online, you’ll be sure to get the very best price for your diamond. The jeweler will set your diamond on his ring.
  2. Only buy from a seller who has been in the business for a number of years and who knows diamonds, e.g. a gemologist. The best sellers will spend time educating you, show you different diamonds, and welcome you to leave and comparison shop. In general, be leery of stores where they shove settings in your face as soon as you enter or use high pressure sales tactics, e.g. offer a “special price” only if you buy right away.
  3. Negotiate (at least in brick & mortar stores). Diamonds and diamond engagement rings are almost always marked up quite a bit. You’ll know what the reasonable price should be if you’ve done your comparison shopping homework. This may be a case where speaking less is better - a seller may actually drop the price by over $1000 for a diamond ring simply because you didn’t give an opinion or say much (sometimes known as a “buying signal”). Those who don’t like to negotiate may find the internet to be a great source to shop and compare offerings. Like we said before, you will get the best price on the Internet anyway!
  4. Good online retailers of diamonds back their products by offering you a 30 days return policy.
  5. Look for a 6 prong ring setting. Prongs hold the diamond inside the ring. A diamond has a greater chance of falling out and being lost if a prong breaks in a 4 vs. 6 prong setting. 4 prong settings also give a round diamond a bit of a square look.
  6. In order to maximum your quality/price ratio, make sure you understand the diamond 4 c’s and that size only does not justify a the price of a diamond. Brilliance is affected by a number of factors including the cut, the color, the clarity and of course the carat weight. If you are not yet familiar with the 4 c’s, please visit our 4 c’s section.

If you have already read our sections¬†about the diamond 4 c’s and Diamond Shapes, we strongly suggest that you take a look at the next step which is to find the perfect vendor.